Hasselblad Vandra Camera Backpack

THE FREEDOM TO ROAM

In Sweden, people have the freedom to fully enjoy the gift of nature, whether it’s roaming country roads, hiking in the Arctic Lapland, or wandering the rocky coastlines. This long-standing Swedish tradition, known as “Allemansrätten” or “Freedom to Roam”, celebrates nature and encourages people to enjoy and revel in the land.

Inspired by the spirit of Allemansrätten, Hasselblad presents the Vandra Camera Backpack, encouraging photographers to venture outdoors and capture the world at their own pace. Whether deep in uncharted wilderness or navigating urban landscapes, this backpack incorporates the appreciation of nature and the spirit of roaming into its design, with thoughtful features that allow photographers to fully engage with their surroundings while keeping gear secure and accessible.

SWIFT ACCESS

The right-side opening provides direct camera access, enabling photographers to capture decisive moments without delay.

CHEST STRAP AND LUGGAGE ATTACHMENT STRAP

The adjustable chest strap enhances stability and comfort across different body types whilst the luggage attachment strap simplifies travel by securing the backpack to rolling cases.